Email Marketing / Lottery Campaign Website / Online Marketing
The overwhelming majority of Calgary Stampede Lotteries' advanced ticket purchases are completed online.
Since 2009, LPi Group’s interactive team has designed and maintained the organization’s website and manages most aspects of their online marketing. These activities include social media management, paid search campaigns, search engine marketing, website analytics, and email marketing activities. We are partnered with Stride Management, a Canadian company that specializes in charitable lottery solutions, to provide integrated online and offline lottery ticket sales.
LPi Group also manages the majority of Calgary Stampede Lotteries’ offline marketing needs - including communication planning, public relations, direct mail & integrated advertising.